{"id":2263,"date":"2026-01-29T06:34:44","date_gmt":"2026-01-29T06:34:44","guid":{"rendered":"https:\/\/voice10x.com\/in\/?p=2263"},"modified":"2026-01-29T06:34:48","modified_gmt":"2026-01-29T06:34:48","slug":"mamaearth-success-story-d2c-startup-hindi","status":"publish","type":"post","link":"https:\/\/voice10x.com\/in\/mamaearth-success-story-d2c-startup-hindi\/","title":{"rendered":"\ud83c\udf3f Mamaearth Success Story: &#8216;\u092d\u0930\u094b\u0938\u0947&#8217; \u0914\u0930 &#8216;\u0936\u0941\u0926\u094d\u0927\u0924\u093e&#8217; \u0938\u0947 \u092c\u094d\u092f\u0942\u091f\u0940 \u0907\u0902\u0921\u0938\u094d\u091f\u094d\u0930\u0940 \u092c\u0926\u0932\u0928\u0947 \u0935\u093e\u0932\u0947 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u0915\u0940 \u0915\u0939\u093e\u0928\u0940"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Introduction<\/strong><\/h3>\n\n\n\n<p>\u0905\u0915\u094d\u0938\u0930 \u0938\u092c\u0938\u0947 \u0905\u091a\u094d\u091b\u0947 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u0906\u0907\u0921\u093f\u092f\u093e\u091c \u0915\u093f\u0938\u0940 \u0928\u093f\u091c\u0940 \u0938\u092e\u0938\u094d\u092f\u093e \u0915\u094b \u0939\u0932 \u0915\u0930\u0928\u0947 \u0938\u0947 \u092a\u0948\u0926\u093e \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 <strong>\u0935\u0930\u0941\u0923 \u0905\u0932\u0918 \u0914\u0930 \u0917\u091c\u093c\u0932 \u0905\u0932\u0918<\/strong> \u0915\u0940 \u0915\u0939\u093e\u0928\u0940 \u092d\u0940 \u0910\u0938\u0940 \u0939\u0940 \u0939\u0948\u0964 \u091c\u092c \u0935\u0947 \u092e\u093e\u0924\u093e-\u092a\u093f\u0924\u093e \u092c\u0928\u0947, \u0924\u094b \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u092a\u093e\u092f\u093e \u0915\u093f \u092d\u093e\u0930\u0924\u0940\u092f \u092c\u093e\u091c\u093c\u093e\u0930 \u092e\u0947\u0902 \u092e\u093f\u0932\u0928\u0947 \u0935\u093e\u0932\u0947 \u092c\u0947\u092c\u0940 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f\u094d\u0938 \u092e\u0947\u0902 \u0939\u093e\u0928\u093f\u0915\u093e\u0930\u0915 \u0915\u0947\u092e\u093f\u0915\u0932\u094d\u0938 (Toxins) \u092d\u0930\u0947 \u0939\u0941\u090f \u0939\u0948\u0902, \u091c\u093f\u0928\u0938\u0947 \u0909\u0928\u0915\u0947 \u092c\u091a\u094d\u091a\u0947 \u0915\u094b \u090f\u0932\u0930\u094d\u091c\u0940 \u0939\u094b \u0930\u0939\u0940 \u0925\u0940\u0964<\/p>\n\n\n\n<p>\u0935\u093f\u0926\u0947\u0936 \u0938\u0947 \u0938\u0941\u0930\u0915\u094d\u0937\u093f\u0924 \u0938\u093e\u092e\u093e\u0928 \u092e\u0902\u0917\u0935\u093e\u0928\u093e \u092e\u0939\u0902\u0917\u093e \u0914\u0930 \u0925\u0915\u093e\u090a \u0925\u093e\u0964 \u0907\u0938\u0940 \u0915\u092e\u0940 \u0915\u094b \u0926\u0947\u0916\u0924\u0947 \u0939\u0941\u090f 2016 \u092e\u0947\u0902 \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 <strong>Mamaearth<\/strong> \u0915\u0940 \u0928\u0940\u0902\u0935 \u0930\u0916\u0940\u0964 \u090f\u0915 \u091b\u094b\u091f\u0947 \u092c\u0947\u092c\u0940-\u0915\u0947\u092f\u0930 \u092c\u094d\u0930\u093e\u0902\u0921 \u0938\u0947 \u0936\u0941\u0930\u0942 \u0939\u094b\u0915\u0930 \u0906\u091c \u092f\u0939 \u090f\u0915 \u0935\u093f\u0936\u093e\u0932 \u092c\u094d\u092f\u0942\u091f\u0940 \u0914\u0930 \u092a\u0930\u094d\u0938\u0928\u0932 \u0915\u0947\u092f\u0930 \u0938\u093e\u092e\u094d\u0930\u093e\u091c\u094d\u092f \u092c\u0928 \u091a\u0941\u0915\u093e \u0939\u0948\u0964 \u0906\u0907\u090f \u091c\u093e\u0928\u0924\u0947 \u0939\u0948\u0902 \u0909\u0938 \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0940 \u0915\u0939\u093e\u0928\u0940 \u091c\u093f\u0938\u0928\u0947 &#8216;\u0936\u0941\u0926\u094d\u0927\u0924\u093e&#8217; \u0915\u094b \u092d\u093e\u0930\u0924 \u0915\u0947 \u092e\u0927\u094d\u092f\u092e\u0935\u0930\u094d\u0917\u0940\u092f \u092a\u0930\u093f\u0935\u093e\u0930\u094b\u0902 \u0915\u0940 \u092a\u0939\u0932\u0940 \u092a\u0938\u0902\u0926 \u092c\u0928\u093e \u0926\u093f\u092f\u093e\u0964<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mamaearth \u0915\u094d\u092f\u093e \u0939\u0948? (Simple Explanation)<\/strong><\/h3>\n\n\n\n<p>Mamaearth \u090f\u0915 <strong>D2C (Direct-to-Consumer) \u092a\u0930\u094d\u0938\u0928\u0932 \u0915\u0947\u092f\u0930 \u092c\u094d\u0930\u093e\u0902\u0921<\/strong> \u0939\u0948\u0964 \u0907\u0938\u0915\u093e \u092e\u0941\u0916\u094d\u092f \u0915\u093e\u092e \u0939\u0948:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Toxin-Free Products:<\/strong> \u0936\u0948\u092e\u094d\u092a\u0942, \u0915\u094d\u0930\u0940\u092e \u0914\u0930 \u092e\u0947\u0915\u0905\u092a \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f\u094d\u0938 \u091c\u094b \u0938\u0932\u094d\u092b\u0947\u091f, \u092a\u0948\u0930\u093e\u092c\u0947\u0902\u0938 \u0914\u0930 \u092e\u093f\u0928\u0930\u0932 \u0911\u092f\u0932 \u091c\u0948\u0938\u0947 \u0939\u093e\u0928\u093f\u0915\u093e\u0930\u0915 \u0924\u0924\u094d\u0935\u094b\u0902 \u0938\u0947 \u092e\u0941\u0915\u094d\u0924 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li><strong>MadeSafe Certification:<\/strong> \u090f\u0936\u093f\u092f\u093e \u0915\u093e \u092a\u0939\u0932\u093e \u092c\u094d\u0930\u093e\u0902\u0921 \u091c\u093f\u0938\u0947 &#8216;MadeSafe&#8217; (\u0938\u0941\u0930\u0915\u094d\u0937\u093f\u0924 \u0909\u0924\u094d\u092a\u093e\u0926\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u0935\u0948\u0936\u094d\u0935\u093f\u0915 \u092e\u093e\u0928\u0915) \u0915\u093e \u092a\u094d\u0930\u092e\u093e\u0923 \u092e\u093f\u0932\u093e\u0964<\/li>\n\n\n\n<li><strong>Ingredient-led Branding:<\/strong> \u092a\u094d\u092f\u093e\u091c (Onion), \u0909\u092c\u091f\u0928 (Ubtan), \u0914\u0930 \u0935\u093f\u091f\u093e\u092e\u093f\u0928 C \u091c\u0948\u0938\u0947 \u092a\u094d\u0930\u093e\u0915\u0943\u0924\u093f\u0915 \u0924\u0924\u094d\u0935\u094b\u0902 \u0915\u094b \u092e\u0941\u0916\u094d\u092f \u0939\u0940\u0930\u094b \u092c\u0928\u093e\u0915\u0930 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u092c\u0947\u091a\u0928\u093e\u0964<\/li>\n\n\n\n<li><strong>Sustainability:<\/strong> &#8220;Plant Goodness&#8221; \u0905\u092d\u093f\u092f\u093e\u0928 \u0915\u0947 \u0924\u0939\u0924 \u0939\u0930 \u0911\u0930\u094d\u0921\u0930 \u0915\u0947 \u092c\u0926\u0932\u0947 \u090f\u0915 \u092a\u0947\u0921\u093c \u0932\u0917\u093e\u0928\u0947 \u0915\u093e \u0935\u093e\u0926\u093e\u0964<\/li>\n<\/ul>\n\n\n\n<p>\u0906\u0938\u093e\u0928 \u092d\u093e\u0937\u093e \u092e\u0947\u0902, \u092f\u0939 \u0909\u0928 \u0932\u094b\u0917\u094b\u0902 \u0915\u0947 \u0932\u093f\u090f \u090f\u0915 \u0906\u0927\u0941\u0928\u093f\u0915 \u0935\u093f\u0915\u0932\u094d\u092a \u0939\u0948 \u091c\u094b \u0926\u093e\u0926\u0940-\u0928\u093e\u0928\u0940 \u0915\u0947 \u0918\u0930\u0947\u0932\u0942 \u0928\u0941\u0938\u094d\u0916\u094b\u0902 \u0915\u094b \u0906\u0927\u0941\u0928\u093f\u0915 \u092a\u0948\u0915\u0947\u091c\u093f\u0902\u0917 \u092e\u0947\u0902 \u091a\u093e\u0939\u0924\u0947 \u0939\u0948\u0902\u0964<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mamaearth \u0915\u0940 \u0936\u0941\u0930\u0941\u0906\u0924 \u0914\u0930 &#8216;\u0907\u0928\u094d\u092b\u094d\u0932\u0941\u090f\u0902\u0938\u0930&#8217; \u0915\u093e \u091c\u093e\u0926\u0942<\/strong><\/h3>\n\n\n\n<p>Mamaearth \u0928\u0947 \u0905\u092a\u0928\u093e \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928 \u0905\u0916\u092c\u093e\u0930\u094b\u0902 \u092f\u093e \u091f\u0940\u0935\u0940 \u0915\u0947 \u092c\u091c\u093e\u092f \u0938\u0940\u0927\u0947 \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u092a\u0930 \u0909\u0928 \u0932\u094b\u0917\u094b\u0902 \u0915\u0947 \u091c\u0930\u093f\u090f \u0915\u093f\u092f\u093e \u091c\u093f\u0928\u094d\u0939\u0947\u0902 \u0917\u094d\u0930\u093e\u0939\u0915 \u092a\u0938\u0902\u0926 \u0915\u0930\u0924\u0947 \u0925\u0947\u0964<\/p>\n\n\n\n<p><strong>\u0938\u092b\u0930 \u0915\u0947 \u092e\u0941\u0916\u094d\u092f \u092a\u0921\u093c\u093e\u0935:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u092c\u0947\u092c\u0940-\u0915\u0947\u092f\u0930 \u0938\u0947 \u0936\u0941\u0930\u0941\u0906\u0924 (2016):<\/strong> \u0936\u0941\u0930\u0942 \u092e\u0947\u0902 \u0915\u0947\u0935\u0932 6 \u092c\u0947\u092c\u0940 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f\u094d\u0938 \u0932\u0949\u0928\u094d\u091a \u0915\u093f\u090f\u0964 \u091c\u092c \u092e\u093e\u0924\u093e\u0913\u0902 \u0928\u0947 \u092d\u0930\u094b\u0938\u093e \u0926\u093f\u0916\u093e\u092f\u093e, \u0924\u092c \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u090f\u0921\u0932\u094d\u091f \u092a\u0930\u094d\u0938\u0928\u0932 \u0915\u0947\u092f\u0930 \u092e\u0947\u0902 \u0915\u0926\u092e \u0930\u0916\u093e\u0964<\/li>\n\n\n\n<li><strong>Influencer Marketing:<\/strong> \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 \u0939\u091c\u093c\u093e\u0930\u094b\u0902 \u091b\u094b\u091f\u0947-\u092c\u0921\u093c\u0947 \u0907\u0928\u094d\u092b\u094d\u0932\u0941\u090f\u0902\u0938\u0930\u094d\u0938 \u0914\u0930 \u092f\u0942\u091f\u094d\u092f\u0942\u092c\u0930\u094d\u0938 \u0915\u0947 \u0938\u093e\u0925 \u0915\u093e\u092e \u0915\u093f\u092f\u093e, \u091c\u093f\u0938\u0938\u0947 \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u094b &#8216;\u0935\u0930\u094d\u0921-\u0911\u092b-\u092e\u093e\u0909\u0925&#8217; \u092a\u092c\u094d\u0932\u093f\u0938\u093f\u091f\u0940 \u092e\u093f\u0932\u0940\u0964<\/li>\n\n\n\n<li><strong>Unicorn Status (2022):<\/strong> $1.2 \u092c\u093f\u0932\u093f\u092f\u0928 \u0915\u0940 \u0935\u0948\u0932\u094d\u092f\u0942\u090f\u0936\u0928 \u0915\u0947 \u0938\u093e\u0925 \u092f\u0939 \u092d\u093e\u0930\u0924 \u0915\u0947 \u0938\u092c\u0938\u0947 \u0924\u0947\u091c\u093c \u092c\u0922\u093c\u0928\u0947 \u0935\u093e\u0932\u0947 D2C \u092f\u0942\u0928\u093f\u0915\u0949\u0930\u094d\u0928\u094d\u0938 \u092e\u0947\u0902 \u0936\u093e\u092e\u093f\u0932 \u0939\u0941\u0906\u0964<\/li>\n\n\n\n<li><strong>Bumper IPO (2023):<\/strong> \u0915\u0902\u092a\u0928\u0940 \u0928\u0947 \u0936\u0947\u092f\u0930 \u092c\u093e\u091c\u093c\u093e\u0930 \u092e\u0947\u0902 \u0915\u0926\u092e \u0930\u0916\u093e \u0914\u0930 \u0917\u091c\u093c\u0932 \u0905\u0932\u0918 \u092d\u093e\u0930\u0924 \u0915\u0940 \u0938\u092c\u0938\u0947 \u0938\u092b\u0932 \u092e\u0939\u093f\u0932\u093e \u0909\u0926\u094d\u092f\u092e\u093f\u092f\u094b\u0902 \u092e\u0947\u0902 \u0938\u0947 \u090f\u0915 \u092c\u0928\u0940\u0902\u0964<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mamaearth Business Model (\u0906\u0938\u093e\u0928 \u092d\u093e\u0937\u093e \u092e\u0947\u0902)<\/strong><\/h3>\n\n\n\n<p>Mamaearth \u0915\u093e \u092e\u0949\u0921\u0932 <strong>&#8216;Digital-First \u0914\u0930 Asset-Light&#8217;<\/strong> \u092a\u0930 \u0906\u0927\u093e\u0930\u093f\u0924 \u0939\u0948:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Omnichannel Sales:<\/strong> 70% \u0938\u0947 \u091c\u094d\u092f\u093e\u0926\u093e \u092c\u093f\u0915\u094d\u0930\u0940 \u0911\u0928\u0932\u093e\u0907\u0928 (Website, Amazon, Nykaa) \u0939\u094b\u0924\u0940 \u0939\u0948, \u0932\u0947\u0915\u093f\u0928 \u0905\u092c \u0935\u0947 \u0911\u092b\u0932\u093e\u0907\u0928 \u0938\u094d\u091f\u094b\u0930\u094d\u0938 \u092a\u0930 \u092d\u0940 \u0924\u0947\u091c\u093c\u0940 \u0938\u0947 \u092c\u0922\u093c \u0930\u0939\u0947 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li><strong>Third-party Manufacturing:<\/strong> \u0935\u0947 \u0916\u0941\u0926 \u092b\u0948\u0915\u094d\u091f\u094d\u0930\u093f\u092f\u093e\u0902 \u0932\u0917\u093e\u0928\u0947 \u0915\u0947 \u092c\u091c\u093e\u092f \u0915\u0949\u0928\u094d\u091f\u094d\u0930\u0948\u0915\u094d\u091f \u092e\u0948\u0928\u094d\u092f\u0941\u092b\u0948\u0915\u094d\u091a\u0930\u0930\u094d\u0938 \u0938\u0947 \u0938\u093e\u092e\u093e\u0928 \u092c\u0928\u0935\u093e\u0924\u0947 \u0939\u0948\u0902, \u091c\u093f\u0938\u0938\u0947 \u0935\u0947 \u0915\u0947\u0935\u0932 &#8216;\u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0914\u0930 \u0907\u0928\u094b\u0935\u0947\u0936\u0928&#8217; \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0926\u0947 \u092a\u093e\u0924\u0947 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li><strong>Data-Driven Innovation:<\/strong> \u0935\u0947 \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u091f\u094d\u0930\u0947\u0902\u0921\u094d\u0938 \u0915\u094b \u0926\u0947\u0916\u0915\u0930 \u092c\u0939\u0941\u0924 \u0924\u0947\u091c\u093c\u0940 \u0938\u0947 \u0928\u090f \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f\u094d\u0938 \u0932\u0949\u0928\u094d\u091a \u0915\u0930\u0924\u0947 \u0939\u0948\u0902 (\u091c\u0948\u0938\u0947 &#8216;Onion Hair Oil&#8217; \u0915\u093e \u091f\u094d\u0930\u0947\u0902\u0921)\u0964<\/li>\n\n\n\n<li><strong>House of Brands:<\/strong> &#8216;Honasa&#8217; (\u092a\u0948\u0930\u0947\u0902\u091f \u0915\u0902\u092a\u0928\u0940) \u0915\u0947 \u0924\u0939\u0924 \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 The Derma Co \u0914\u0930 Aqualogica \u091c\u0948\u0938\u0947 \u0928\u090f \u092c\u094d\u0930\u093e\u0902\u0921\u094d\u0938 \u092d\u0940 \u0932\u0949\u0928\u094d\u091a \u0915\u093f\u090f \u0939\u0948\u0902\u0964<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Case Study: Mamaearth \u0915\u0940 \u0938\u092b\u0932\u0924\u093e \u0915\u093e &#8216;\u0907\u092e\u094b\u0936\u0928\u0932&#8217; \u092e\u0902\u0924\u094d\u0930<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Problem Solving:<\/strong> \u0909\u0928\u094d\u0939\u094b\u0902\u0928\u0947 &#8220;\u0915\u0947\u092e\u093f\u0915\u0932-\u092b\u094d\u0930\u0940&#8221; \u0915\u0947 \u0921\u0930 \u0914\u0930 \u091c\u093c\u0930\u0942\u0930\u0924 \u0915\u094b \u0938\u092e\u091d\u093e \u0914\u0930 \u0916\u0941\u0926 \u0915\u094b \u090f\u0915 \u0938\u0941\u0930\u0915\u094d\u0937\u093f\u0924 \u0935\u093f\u0915\u0932\u094d\u092a \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902 \u092a\u0947\u0936 \u0915\u093f\u092f\u093e\u0964<\/li>\n\n\n\n<li><strong>Social Responsibility:<\/strong> \u092a\u0947\u0921\u093c \u0932\u0917\u093e\u0928\u0947 \u0914\u0930 \u092a\u094d\u0932\u093e\u0938\u094d\u091f\u093f\u0915 \u0930\u0940\u0938\u093e\u092f\u0915\u0932 \u0915\u0930\u0928\u0947 \u091c\u0948\u0938\u0947 \u0935\u093e\u0926\u094b\u0902 \u0928\u0947 \u092f\u0941\u0935\u093e\u0913\u0902 (Gen Z \u0914\u0930 Millennials) \u0915\u094b \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0947 \u0938\u093e\u0925 \u091c\u094b\u0921\u093c\u093e\u0964<\/li>\n\n\n\n<li><strong>Feedback Loop:<\/strong> \u092b\u093e\u0909\u0902\u0921\u0930\u094d\u0938 \u0916\u0941\u0926 \u0938\u094b\u0936\u0932 \u092e\u0940\u0921\u093f\u092f\u093e \u092a\u0930 \u090f\u0915\u094d\u091f\u093f\u0935 \u0930\u0939\u0924\u0947 \u0939\u0948\u0902 \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915\u094b\u0902 \u0915\u0947 \u092b\u0940\u0921\u092c\u0948\u0915 \u0915\u0947 \u0906\u0927\u093e\u0930 \u092a\u0930 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f\u094d\u0938 \u092e\u0947\u0902 \u0938\u0941\u0927\u093e\u0930 \u0915\u0930\u0924\u0947 \u0939\u0948\u0902\u0964<\/li>\n\n\n\n<li><strong>Celebrity + Influencer Mix:<\/strong> \u091c\u0939\u093e\u0901 \u0936\u093f\u0932\u094d\u092a\u093e \u0936\u0947\u091f\u094d\u091f\u0940 \u091c\u0948\u0938\u0940 \u0938\u094d\u091f\u093e\u0930 \u0928\u0947 \u092c\u094d\u0930\u093e\u0902\u0921 \u0915\u0940 \u0938\u093e\u0916 \u092c\u0922\u093c\u093e\u0908, \u0935\u0939\u0940\u0902 \u091b\u094b\u091f\u0947 \u0907\u0928\u094d\u092b\u094d\u0932\u0941\u090f\u0902\u0938\u0930\u094d\u0938 \u0928\u0947 \u0907\u0938\u0947 \u0918\u0930-\u0918\u0930 \u0924\u0915 \u092a\u0939\u0941\u0901\u091a\u093e\u092f\u093e\u0964<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Step-by-Step: Mamaearth \u0938\u0947 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u092b\u093e\u0909\u0902\u0921\u0930\u094d\u0938 \u0915\u094d\u092f\u093e \u0938\u0940\u0916\u0947\u0902?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udd0d <strong>Niche to Mass:<\/strong> \u092a\u0939\u0932\u0947 \u090f\u0915 \u091b\u094b\u091f\u0940 \u0938\u092e\u0938\u094d\u092f\u093e (\u092c\u0947\u092c\u0940 \u0915\u0947\u092f\u0930) \u0915\u094b \u0939\u0932 \u0915\u0930\u0947\u0902, \u092b\u093f\u0930 \u0909\u0938\u0940 \u092d\u0930\u094b\u0938\u0947 \u0915\u093e \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0915\u0947 \u092c\u0921\u093c\u0947 \u092e\u093e\u0930\u094d\u0915\u0947\u091f (\u092c\u094d\u092f\u0942\u091f\u0940 \u0914\u0930 \u0939\u0947\u092f\u0930\u0915\u0947\u092f\u0930) \u092e\u0947\u0902 \u0918\u0941\u0938\u0947\u0902\u0964<\/li>\n\n\n\n<li>\ud83d\ude80 <strong>D2C Power:<\/strong> \u0905\u092a\u0928\u0947 \u0917\u094d\u0930\u093e\u0939\u0915 \u0938\u0947 \u0938\u0940\u0927\u093e \u0930\u093f\u0936\u094d\u0924\u093e \u092c\u0928\u093e\u090f\u0902\u0964 \u0921\u0947\u091f\u093e \u0915\u093e \u0907\u0938\u094d\u0924\u0947\u092e\u093e\u0932 \u0915\u0930\u0947\u0902 \u0924\u093e\u0915\u093f \u0906\u092a \u091c\u093e\u0928 \u0938\u0915\u0947\u0902 \u0915\u093f \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u094b \u0915\u094d\u092f\u093e \u092a\u0938\u0902\u0926 \u0939\u0948\u0964<\/li>\n\n\n\n<li>\ud83e\udd1d <strong>Storytelling:<\/strong> \u0932\u094b\u0917 \u0938\u093e\u092e\u093e\u0928 \u0928\u0939\u0940\u0902 \u0916\u0930\u0940\u0926\u0924\u0947, \u0935\u0947 &#8216;\u0915\u0939\u093e\u0928\u0940&#8217; \u0916\u0930\u0940\u0926\u0924\u0947 \u0939\u0948\u0902\u0964 \u0906\u092a\u0915\u0940 \u0915\u0939\u093e\u0928\u0940 \u0938\u091a\u094d\u091a\u0940 \u0914\u0930 \u0905\u0938\u0930\u0926\u093e\u0930 \u0939\u094b\u0928\u0940 \u091a\u093e\u0939\u093f\u090f\u0964<\/li>\n\n\n\n<li>\ud83d\udcf1 <strong>Agility:<\/strong> \u092e\u093e\u0930\u094d\u0915\u0947\u091f \u092e\u0947\u0902 \u0915\u094d\u092f\u093e \u091a\u0932 \u0930\u0939\u093e \u0939\u0948, \u0909\u0938 \u092a\u0930 \u0928\u091c\u093c\u0930 \u0930\u0916\u0947\u0902\u0964 \u0905\u0917\u0930 \u0915\u094b\u0908 \u0928\u092f\u093e \u092a\u094d\u0930\u093e\u0915\u0943\u0924\u093f\u0915 \u0924\u0924\u094d\u0935 (\u091c\u0948\u0938\u0947 \u0930\u093e\u0907\u0938 \u0935\u0949\u091f\u0930) \u091f\u094d\u0930\u0947\u0902\u0921 \u092e\u0947\u0902 \u0939\u0948, \u0924\u094b \u0909\u0938\u0947 \u0924\u0941\u0930\u0902\u0924 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f \u092e\u0947\u0902 \u092c\u0926\u0932\u0947\u0902\u0964<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u0928\u090f Startup Founders \u0915\u0947 \u0932\u093f\u090f Practical Tips<\/strong><\/h3>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>\u0915\u092e \u0932\u093e\u0917\u0924 \u092e\u0947\u0902 \u0936\u0941\u0930\u0941\u0906\u0924 (MVP):<\/strong> \u092c\u0939\u0941\u0924 \u0938\u093e\u0930\u0947 \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f\u094d\u0938 \u090f\u0915 \u0938\u093e\u0925 \u0932\u0949\u0928\u094d\u091a \u0928 \u0915\u0930\u0947\u0902\u0964 \u092a\u0939\u0932\u0947 2-3 \u092c\u0947\u0938\u094d\u091f \u092a\u094d\u0930\u094b\u0921\u0915\u094d\u091f\u094d\u0938 \u0915\u0947 \u0938\u093e\u0925 \u092e\u093e\u0930\u094d\u0915\u0947\u091f \u0915\u094b \u091f\u0947\u0938\u094d\u091f \u0915\u0930\u0947\u0902\u0964<\/li>\n\n\n\n<li><strong>\u092c\u094d\u0930\u093e\u0902\u0921\u093f\u0902\u0917 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0926\u0947\u0902:<\/strong> \u092a\u0948\u0915\u0947\u091c\u093f\u0902\u0917 \u0914\u0930 \u0935\u093f\u091c\u0941\u0905\u0932 \u0905\u092a\u0940\u0932 D2C \u092e\u0947\u0902 \u092c\u0939\u0941\u0924 \u092e\u093e\u092f\u0928\u0947 \u0930\u0916\u0924\u0940 \u0939\u0948\u0964<\/li>\n\n\n\n<li><strong>\u0915\u0938\u094d\u091f\u092e\u0930 \u0932\u094b\u092f\u0932\u094d\u091f\u0940 (Retention):<\/strong> \u0928\u092f\u093e \u0917\u094d\u0930\u093e\u0939\u0915 \u0932\u093e\u0928\u0947 \u0938\u0947 \u091c\u094d\u092f\u093e\u0926\u093e \u092a\u0941\u0930\u093e\u0928\u0947 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u094b \u0935\u093e\u092a\u0938 \u0932\u093e\u0928\u0947 \u092a\u0930 \u0927\u094d\u092f\u093e\u0928 \u0926\u0947\u0902\u0964<\/li>\n\n\n\n<li><strong>\u0938\u0930\u094d\u091f\u093f\u092b\u093f\u0915\u0947\u0936\u0928:<\/strong> \u0905\u0917\u0930 \u0906\u092a &#8216;\u0928\u0947\u091a\u0941\u0930\u0932&#8217; \u0939\u094b\u0928\u0947 \u0915\u093e \u0926\u093e\u0935\u093e \u0915\u0930 \u0930\u0939\u0947 \u0939\u0948\u0902, \u0924\u094b \u0909\u0938\u0947 \u0938\u093e\u092c\u093f\u0924 \u0915\u0930\u0928\u0947 \u0915\u0947 \u0932\u093f\u090f \u0938\u0939\u0940 \u0938\u0930\u094d\u091f\u093f\u092b\u093f\u0915\u0947\u091f\u094d\u0938 \u091c\u093c\u0930\u0942\u0930 \u0932\u0947\u0902\u0964<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Mistakes \u0914\u0930 \u0909\u0928\u0938\u0947 \u0915\u0948\u0938\u0947 \u092c\u091a\u0947\u0902<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u274c <strong>\u0917\u0932\u0924\u0940:<\/strong> \u0935\u093f\u091c\u094d\u091e\u093e\u092a\u0928\u094b\u0902 \u092a\u0930 \u091c\u093c\u0930\u0942\u0930\u0924 \u0938\u0947 \u091c\u094d\u092f\u093e\u0926\u093e &#8216;\u0915\u0948\u0936 \u092c\u0930\u094d\u0928&#8217; \u0915\u0930\u0928\u093e\u0964<\/li>\n\n\n\n<li>\u2705 <strong>\u092c\u091a\u093e\u0935:<\/strong> \u0905\u092a\u0928\u0940 \u092e\u093e\u0930\u094d\u0915\u0947\u091f\u093f\u0902\u0917 \u0932\u093e\u0917\u0924 (CAC) \u0914\u0930 \u0917\u094d\u0930\u093e\u0939\u0915 \u0915\u0940 \u0932\u093e\u0907\u092b\u091f\u093e\u0907\u092e \u0935\u0948\u0932\u094d\u092f\u0942 (LTV) \u0915\u0947 \u092c\u0940\u091a \u0938\u0902\u0924\u0941\u0932\u0928 \u0930\u0916\u0947\u0902\u0964<\/li>\n\n\n\n<li>\u274c <strong>\u0917\u0932\u0924\u0940:<\/strong> \u0915\u094d\u0935\u093e\u0932\u093f\u091f\u0940 \u0915\u0902\u091f\u094d\u0930\u094b\u0932 \u0916\u094b \u0926\u0947\u0928\u093e\u0964<\/li>\n\n\n\n<li>\u2705 <strong>\u092c\u091a\u093e\u0935:<\/strong> \u091a\u0942\u0902\u0915\u093f \u0906\u092a \u092c\u093e\u0939\u0930 \u0938\u0947 \u092e\u093e\u0932 \u092c\u0928\u0935\u093e \u0930\u0939\u0947 \u0939\u0948\u0902, \u0907\u0938\u0932\u093f\u090f \u0915\u094d\u0935\u093e\u0932\u093f\u091f\u0940 \u091a\u0947\u0915 \u0915\u0940 \u090f\u0915 \u092e\u091c\u093c\u092c\u0942\u0924 \u091f\u0940\u092e \u0930\u0916\u0947\u0902\u0964<\/li>\n\n\n\n<li>\u274c <strong>\u0917\u0932\u0924\u0940:<\/strong> \u0915\u0947\u0935\u0932 \u091f\u094d\u0930\u0947\u0902\u0921\u094d\u0938 \u0915\u093e \u092a\u0940\u091b\u093e \u0915\u0930\u0928\u093e\u0964<\/li>\n\n\n\n<li>\u2705 <strong>\u092c\u091a\u093e\u0935:<\/strong> \u091f\u094d\u0930\u0947\u0902\u0921\u094d\u0938 \u0915\u0947 \u0938\u093e\u0925-\u0938\u093e\u0925 \u0905\u092a\u0928\u0947 &#8216;\u0915\u094b\u0930&#8217; (\u0915\u0947\u092e\u093f\u0915\u0932-\u092b\u094d\u0930\u0940 \u0935\u093e\u0926\u093e) \u092a\u0930 \u091f\u093f\u0915\u0947 \u0930\u0939\u0947\u0902\u0964<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h3>\n\n\n\n<p>Mamaearth \u0915\u0940 \u0938\u092b\u0932\u0924\u093e \u092f\u0939 \u0938\u093e\u092c\u093f\u0924 \u0915\u0930\u0924\u0940 \u0939\u0948 \u0915\u093f <strong>&#8220;\u090f\u0915 \u091c\u093e\u0917\u0930\u0942\u0915 \u0917\u094d\u0930\u093e\u0939\u0915 \u0939\u092e\u0947\u0936\u093e \u0921\u093f\u0938\u094d\u0915\u093e\u0909\u0902\u091f \u0938\u0947 \u090a\u092a\u0930 &#8216;\u092d\u0930\u094b\u0938\u0947&#8217; \u0914\u0930 &#8216;\u0938\u0947\u0939\u0924&#8217; \u0915\u094b \u091a\u0941\u0928\u0924\u093e \u0939\u0948\u0964&#8221;<\/strong> \u0917\u091c\u093c\u0932 \u0914\u0930 \u0935\u0930\u0941\u0923 \u0905\u0932\u0918 \u0928\u0947 \u0926\u093f\u0916\u093e\u092f\u093e \u0915\u093f \u0915\u0948\u0938\u0947 \u090f\u0915 \u092d\u093e\u0930\u0924\u0940\u092f \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u0905\u092a\u0928\u0940 \u091c\u0921\u093c\u094b\u0902 (\u0906\u092f\u0941\u0930\u094d\u0935\u0947\u0926\/\u092a\u094d\u0930\u0915\u0943\u0924\u093f) \u0915\u094b \u0924\u0915\u0928\u0940\u0915 \u0915\u0947 \u0938\u093e\u0925 \u091c\u094b\u0921\u093c\u0915\u0930 \u0917\u094d\u0932\u094b\u092c\u0932 \u0926\u093f\u0917\u094d\u0917\u091c\u094b\u0902 \u0915\u094b \u092e\u093e\u0924 \u0926\u0947 \u0938\u0915\u0924\u093e \u0939\u0948\u0964<\/p>\n\n\n\n<p>\u090f\u0915 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u092b\u093e\u0909\u0902\u0921\u0930 \u0915\u0947 \u0930\u0942\u092a \u092e\u0947\u0902, \u0915\u094d\u092f\u093e \u0906\u092a \u092d\u0940 \u0915\u093f\u0938\u0940 \u0910\u0938\u0940 \u0930\u094b\u091c\u093c\u092e\u0930\u094d\u0930\u093e \u0915\u0940 \u091a\u0940\u091c\u093c \u0915\u094b \u0926\u0947\u0916\u0924\u0947 \u0939\u0948\u0902 \u091c\u093f\u0938\u092e\u0947\u0902 &#8216;\u092e\u093f\u0932\u093e\u0935\u091f&#8217; \u0939\u0948 \u0914\u0930 \u091c\u093f\u0938\u0947 \u0906\u092a \u0905\u092a\u0928\u0940 &#8216;\u0936\u0941\u0926\u094d\u0927&#8217; \u0938\u094b\u091a \u0938\u0947 \u092c\u0926\u0932 \u0938\u0915\u0924\u0947 \u0939\u0948\u0902?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction \u0905\u0915\u094d\u0938\u0930 \u0938\u092c\u0938\u0947 \u0905\u091a\u094d\u091b\u0947 \u0938\u094d\u091f\u093e\u0930\u094d\u091f\u0905\u092a \u0906\u0907\u0921\u093f\u092f\u093e\u091c \u0915\u093f\u0938\u0940 \u0928\u093f\u091c\u0940 \u0938\u092e\u0938\u094d\u092f\u093e \u0915\u094b \u0939\u0932 \u0915\u0930\u0928\u0947 \u0938\u0947 \u092a\u0948\u0926\u093e \u0939\u094b\u0924\u0947 \u0939\u0948\u0902\u0964 \u0935\u0930\u0941\u0923 \u0905\u0932\u0918 \u0914\u0930 \u0917\u091c\u093c\u0932 \u0905\u0932\u0918 \u0915\u0940 \u0915\u0939\u093e\u0928\u0940 \u092d\u0940 \u0910\u0938\u0940 \u0939\u0940 \u0939\u0948\u0964 \u091c\u092c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"breadcrumbs_single_post":"","page_title_panel":"","breadcrumbs_single_page":"","single_page_alignment":"","single_page_margin":"","page_structure_type":"","content_style_source":"","content_style":"","blog_post_streched_ed":"","blog_page_streched_ed":"","has_transparent_header":"","disable_transparent_header":"","vertical_spacing_source":"","content_area_spacing":"","single_post_content_background":"","single_page_content_background":"","single_post_boxed_content_spacing":"","single_page_boxed_content_spacing":"","single_post_content_boxed_radius":"","single_page_content_boxed_radius":"","disable_featured_image":"","disable_post_tags":"","disable_author_box":"","disable_posts_navigation":"","disable_comments":"","disable_related_posts":"","disable_header":"","disable_footer":"","footnotes":"","_rishi_post_view_count":21},"categories":[1],"tags":[131],"class_list":["post-2263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-mamaearth","rishi-post"],"_links":{"self":[{"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/posts\/2263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/comments?post=2263"}],"version-history":[{"count":1,"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/posts\/2263\/revisions"}],"predecessor-version":[{"id":2285,"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/posts\/2263\/revisions\/2285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/media\/2428"}],"wp:attachment":[{"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/media?parent=2263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/categories?post=2263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voice10x.com\/in\/wp-json\/wp\/v2\/tags?post=2263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}